I think in systems. I design with taste. I build intelligent products.

I’m a mechanical engineer who never practised mechanical engineering. Instead, I spent over 18 years figuring out why most digital products fail — and it’s rarely the technology. It’s muddled thinking. Wrong abstractions. Misplaced incentives. Teams building the thing right instead of building the right thing.

I’ve built products across healthcare, aviation, banking, government, pharma, manufacturing, retail, and insurance. The through-line: making complex systems feel simple. Seeing both the pixel and the system. Finding signal in high-ambiguity environments where most people see noise.

Now I’m building intelligent products in public, with AI as my thinking and engineering partner. Not the polished version — the honest one. I document what actually works, what fails, and what I’d do differently. The rare intersection of product thinking, design taste, and systems engineering — applied to a world where AI writes new rules for the old games we play.

Combobulating...| from Amsterdam.